I’m not sure whether it’s Mastercard’s value to Carlsen, Mastercard’s value to chess, Carlsen’s value to Mastercard, chess’s value to Mastercard or what, but surely something here is priceless.
Mastercard's partnership with world chess champion Magnus Carlsen aims to boost esports, and offer fans much more.
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The idea of chess being a top-money e-sport is mind boggling!
https://www.forbes.com/sites/mattgardner1/2021/01/12/the-2020-esports-earnings-table-prizes-plummet-chess-wins-big/
My impression is that big chess championships used to be big business around 100 years ago, but news transmission was a lot slower then.